GoldiBite
Project Overview
GoldiBite is an AI-powered app that helps users with dietary restrictions make safe food choices. It scans labels through a camera, photo upload, or manual input to detect allergens, track nutrition, and send instant alerts. A translation tool ensures users understand ingredients anywhere, making shopping and dining easier.
Problems
Designing a user-friendly interface for allergen detection and menu translation was challenging. Presenting complex allergy data clearly without overwhelming users required a careful balance of simplicity and detail. Ensuring accurate translations while maintaining an intuitive layout added to the complexity.
Challenges
The app needed to process large amounts of allergy and translation data while keeping interactions smooth and accessible. Maintaining readability across different languages, screen sizes, and user preferences required thoughtful design decisions to ensure clarity and ease of use.
Solution
GoldiBite features a structured layout with intuitive navigation, making allergen detection and menu translations effortless. A clear visual hierarchy ensures key information is easily accessible, reducing user frustration. By focusing on accessibility and simplicity, the app delivers a seamless and reliable experience for travelers.
User Research
Research was crucial to understanding user needs and preferences. We conducted surveys, interviews, and usability tests to gather insights on user behavior and expectations. This data informed our design decisions, ensuring GoldiBite met user needs and provided a valuable solution.
User Persona
Style Guide
The GoldiBite logo is a sleek, modern wordmark that keeps things simple while staying professional and easy to read. Its minimal design makes it super versatile, and the monochromatic palette gives it a classic, and nostalgic feel.
Flow State
Users set preferences, scan food, and receive real-time alerts. AI analyzes ingredients, detects allergens, tracks nutrition, and estimates portions. If a restricted item is found, users get instant warnings. A translation tool ensures ingredient clarity, making safe choices simple and stress-free.
Low-Fi vs Hi-Fi
Brochures
Promotion Video
Capturing the essence of GoldiBite in a short video was crucial for promoting the app. We highlighted key features, such as allergen detection, nutrition tracking, and menu translation, to show users how GoldiBite simplifies safe food choices. The video’s engaging visuals and informative content helped drive user engagement and interest.